Budweiser Ditches Clydesdales! Beer Giant Makes Pitch To Youth

Budweiser is ditching the Clydesdale horses in its advertising and is focusing its efforts only on 21- to 27-year-olds with marketing that includes zombies and Jay Z. I got 99 problems, but my beer ain’t one…

According to marketing data, 44% of 21- to 27-year-olds have never tried Budweiser and this has a lot to do with the increasing popularity of craft beers.

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Here’s this year’s Super Bowl ad, which featured a Clydesdale.


The Clydesdales first appeared Budweiser ads in 1933. Here’s what Budweiser says about them on their website:

“The Budweiser Clydesdales made their first-ever appearance on April 7, 1933. A gift from August A. Busch, Jr. and Adolphus Busch to their father in celebration of the repeal of Prohibition, the presentation of the original two six-horse hitches of champion Clydesdales moved father, sons and drivers to tears. The phrase “crying in your beer” was officially coined shortly thereafter.”

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Here’s a classic Budweiser Clydesdale ad from 1976:

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